Welcome to the backroad Rescue Project
As a nonprofit, our mission is simple but vital: to empower underfunded rural fire and EMS departments with the tools, resources, and support they need to save lives—and protect their own. Through community-driven events, exclusive merchandise, and dedicated fundraising efforts, we provide critical equipment and champion the well-being of first responders. From aiding injured heroes to supporting first responder mental health, our goal is to ensure safer communities, healthier lives, and a brighter future for those who serve us selflessly.
The New Wilderness badge collection.
Gear Inspired by the Wild, Supporting Those Who Protect It
who we are
The Backroad Rescue Project was founded by a team of dedicated first responders who witnessed firsthand the challenges facing rural fire and EMS departments. Recognizing critical gaps in resources, funding, and support, we launched this foundation to empower these departments to keep their communities safe. Beyond providing essential equipment, training, and resources, we are deeply committed to supporting injured heroes and championing first responder mental health, ensuring that those who protect us have the care they deserve. We believe that every community deserves to be protected, and we’re here to stand behind the heroes who make it possible, one department at a time.